Reach your customers, partners, markets via open platforms
The platform economy as it exists today, is a centralised, monolithic approach in almost sphere of activity. Open protocols open new opportunities, a fresh perspective to compete and grow.
Open platforms and open protocols help businesses reach their customers.
Customers
Customers want choice despite the un-endless plethora of products and services on existing platforms.
Open Solutions for Businesses
Providers would like improved discovery mechanisms. The current approach is dependent on continuous advertising to ensure visibility. In a competitive environment, every sale matters.
Increasingly, the platform becomes a competitor to these providers. They have performance data for product categories, providers and the customers and this leverage is used to launch a whole range of private label products. This changes the dynamics of the competition on the platform. The vocal pushback to these competition concerns is going to increase.
A significant portion of economic activity is under-represented and not possible in the current platform thinking.
To understand when and where open protocols may be useful for your business
You want to create an open platform in a specific region or area or industry.
You want a hyperlocal platform for customers or partners.
You want to automate your store and plan for the future.
You want to understand how ONDC can benefit your businesses and services.
You want to understand what are the protocols that may be relevant for your business.
Build with
Open Protocols
Open protocols offer an opportunity to rethink transactions, commerce and communication.
Businesses that want to sell on the ONDC can utilise a solution like Zoho Vikra.
Beckn protocol is important because it is akin to a creative canvas that can helps build unique experiences for businesses and customers.
